Say Tioco is a pioneer in the Youtube vlogging industry in the Philippines. She started in 2010 producing content that revolves around beauty, travel and lifestyle. Come 2020, she put more focus on her sex education advocacy across all her social media platforms and launched her Spotify-exclusive podcast called “Ask Say: The Podcast” where she tackles various topics including those that are considered taboo and not openly talked about especially given her country’s conservative and religious culture. She’s been producing content alongside adult toy brands, sex therapists, sexologists and various  influencers with the same advocacy to keep the conversation about sex going. She believes that sexuality is a gift and it should be explored on a much deeper level.